As the markets of the world become more diverse and demanding there are increasing opportunities for niche demands to be filled. Caithness is alive to the many requirements of the fresh and fresh processed sectors.

As the added value markets of Western Europe are satisfied one week with produce from Israel, the next by Majorca and the following week by Mainland Spain, so Caithness is increasingly to be found contributing to the market development.

Even trade that does not reach the UK, such as potatoes moving from Israel to the Canary Islands, has Caithness somewhere in the mix.

Caithness Potatoes is increasingly becoming a world player, and every year new customers are discovering the benefits of making Caithness part of their marketing strategy.